Articles for: Uncategorized

How to Build a Video Marketing Strategy

Given what we know about how important video is to the sales process, let’s take a look at what it takes to develop a successful video marketing strategy: 1. Develop your personas and customer journey – To make sure your videos connect with your customers, you need to be sure that you’re targeting the right message Read More >

The Importance of Video Marketing, Plus Some Inspiration for Content

Video has been an important part of digital marketing for years yet continues to evolve as consumer preferences and digital mediums shift. From simple talking point videos and basic animations to live streaming and new social media formats, there are now a variety of ways to utilize video within your digital marketing strategy. According to Read More >

Are Online Ads Replacing TV Ads? What Does it Mean for Creatives?

More and more, companies are leaning towards advertising through YouTube and other online video outlets instead of television. Nielsen recently conducted a study showing viewership dropped by double digits for returning dramas airing on weeknights. Around nationally televised programs (e.g. Super Bowl, awards shows, etc.), there will still be a fight over ad space, but it Read More >

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